How To Increase Return On Investment At Trade Show Exhibits

How To Increase Return On Investment At Trade Show Exhibits

Use Pre-Owned Booths And Equipment

To have a positive Return On Investment the end profit must be more than the initial investment. This can be accomplished in two different ways: either the sales need to amount to a higher figure than the capital invested, or the initial capital investment needs to be lower in the first place. One big area to cut down on an initial cost is in the area of booths. These are often one of the most costly expenses involved in trade show marketing, and now is a better time than ever to take advantage of used displays and booths.

The recession has indeed forced many companies out of exhibiting at these events. Consequently, there are tons of unused displays just waiting to be used. Companies can get great deals on these stands for a fraction of the original price. The low initial investment means that your trade show Return On Investment will ultimately increase.

Make Giveaway Selections With Care

So often, giveaways from these events end up going unused or even become trashed. Don't let that happen to your giveaways. Tote bags are an inexpensive and useful giveaway that also serve as a marketing tool throughout the whole show. Return On Investment will ultimately increase because more and more people will become familiar with your company.

Also consider giveaways that are smaller and useful. People always need to use post-it notes or notepads, for instance. Your company will get better trade show results by constantly reminding attendees of your brand long after the show, and they don't require a huge investment.

With pre-owned booths, renting equipment, doing research on shows and giveaways, and taking advantage of early discounts, companies will enjoy an increased trade show ROI.

Trade Show Promotions

As we all know trade show's are a great opportunity to network and gain leads within your industry and get an amazing return on investment. The hard part is to stand out from the competition. The double edge sword of trade shows is that because they are industry specific highly qualified leads will be there but at the same time competition will be fierce. There are several ways to stand out from the crowd at a trade show.

First you will need a high quality booth, this will set the stage for your other efforts that when combined will make you stand out. Next you will need a highly trained and out going team of staffers. These people need to be very outgoing and well informed about the product. Not everybody is well suited to staff a trade show booth make sure you pick your best and most outgoing sales people.

After you have your staffing picked out you will want to find a some promotional products that will stand out and people will keep, this will remind people of your brand every time they use it and hopefully exposure your brand to new people. This means you just don't want to give a standard run of the mill hat, these products get pitched right after the show, you might as well through that money away. So think very hard about your promotional product; maybe it should have something to do with your industry and something that will honestly be of use to the people you give it. Once you have a good idea for a promotional product picked out figure out how you wan to squeeze your brand into that product. Maybe you put your brand name on it, maybe you make them go to your website to claim a free prize or discount on next purchase the options are endless.

Make sure you are far, far more creative than the booth next to you and you will be much, much more successful at trade show exhibiting.